WCRE LOUISVILLE

Women in Commercial Real Estate (WCRE) Louisville has member all across the real estate spectrum. They strive to empower others personally and professionally. 

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The women wanted something professional, but something that said local, something that said Louisville. I decided to go with the Fleur de Lis which is a staple symbol in Louisville, KY. Since they are a proud local organization, I wanted the Fleur de Lis to stand alone and speak for it's self. I chose to have it sit on a small arch to symbolize the horizon and the goals of the women in the organization. I went with a serif font to give it a classic and sophisticated  feeling. I chose the maroon and wine color pallet to stand for empowerment and leadership. This font and color also set the standard for their brand as it was utilized across their site and print pieces.

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Visit Women in Commercial Real Estate Louisville by clicking here.

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