GEMINI ANALYTICS

Finances and analytics is a very data driven field, but with this logo, I was able to not only create a logo that would tell their story in a creative way, but also make sure they were taken seriously in their field.

 

I started with the word "Gemini". Gemini represents two, but two of what?  I chose two knights because knights are often portrayed as the hero, the person who's going to save you when you're in trouble or need help. I wanted to have them identical to truly bring out the meaning of the Gemini. The shield was added as a symbol of protection and peace of mind for the client that their finances are safe with Gemini Analytics.

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I chose to go with a blue and teal color scheme to represent a calm feeling and a sense of security. It was also designed to pull in the data and technology aspect. It carried over well into the brand and color guide as seen utilized throughout their site.

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